Apr 4, 2022

3 Must-Have Ingredients for Franchisee Engagement – Part 3

Written by FranConnect

When it comes to site audits, franchisors have a unique opportunity to be able to actively coach their franchisees on what they need to do in order to improve their unit's success. Today, we are focusing on turning the traditional site audit into a coaching moment, franchisors can help their franchisees understand where they need to make changes and how they can improve their unit's performance.


Ingredient #3: Coaching Them to Success

It's not enough to simply offer periodic site visits to franchisees. During those visits, they must be offered business coaching and support from their Franchise Business Consultant (FBC). This will help ensure that they are on the right track to success. Franchisees should see regular site visits as an opportunity for growth and learning, rather than a negative experience. By turning audits into a positive learning experience, franchisors can help their franchisees succeed.

The role of the FBC is essential in franchisee engagement. They are responsible for coaching franchisees on best practices and providing support when needed. This helps to create a strong relationship between the franchisee and the franchisor. When franchisees feel supported by their franchisor, they are more likely to be engaged and successful. Regular site visits offer a valuable opportunity for franchisors to coach their franchisees on best practices. By providing business coaching and support, franchisors can help their franchisees achieve success.

Operations-focused technology solutions can make coaching your franchisees easier by automating many of the tasks that FBCs would otherwise have to do manually. This can free up time for managers to provide more personal attention to their franchisees and help them to better understand the areas in which they need improvement. Additionally, technology can help to keep track of franchisee performance over time, so that any issues can be addressed as soon as they arise.

By focusing on the key areas covered in Part 1, Part 2, and Part 3, you can create a franchisee engagement strategy that will continue to engage and motivate your franchisees. By doing so, you can help them achieve their goals, while also strengthening your franchise system as a whole. Are you looking to create a more engaged and motivated franchisee base? If so, be sure to focus on the three essential components of franchisee engagement outlined in these blogs. By doing so, you can create a strategy that works for your franchise system and helps your franchisees achieve their goals.

For more operations-based content for the franchising Chief Operating Officer, check out our all-inclusive Executive’s Guide to Franchising Tech in 2022.

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About the author

FranConnect

FranConnect is the leading franchise management software provider. Based on an analytics approach, only its award-winning, unified FranConnect platform engages stakeholders to grow, scale and optimize franchise systems through a connected and complete view of the business from sales to multi-unit and multi-brand performance. Over 800 brands — including 40 of the Entrepreneur’s Top 100 Global Franchises — in 18 countries count on FranConnect to successfully grow their franchise systems. FranConnect customers span all sizes, growth phases, and industries and have grown 44% faster than the broader franchising market. Backed by private-equity investor Serent Capital, FranConnect is headquartered in Herndon, Virginia, with global follow-the-sun operations.

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