I have spent many years in franchising, and it had always been a given that male leaders dominated this sector as they do so many others. However, it's becoming abundantly clear that a record number of women are not only leading franchise brands but are instilling in their companies a fabric of values-based decision making that is driving collective success for franchising overall. The evidence was on display and openly discussed at the Women’s Leadership Conference during IFA 2017.
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This was clearly not your father’s IFA
If you were at IFA, you know what I mean. The IFA staff knocked it out of the park, from a sophisticated, fresh design for the event experience to the well-organized and efficient movement of 4000 people from place to place. The energy was well choreographed, especially when Robert Cresanti, IFA President and CEO, led the audience through a virtual political action activity. It left us with the undeniable observation that there is a focused effort to recruit the franchising community behind a common cause – the preservation of the business model that is the largest job creator in the U.S.