There is a lot to keep up-to-speed on in the franchise community, so we have put together a list of resources for franchisors that includes news sources, events, trade associations, social groups, and more. We will continue to update this list as we learn about more resources for franchisors. Happy learning!
Articles and best practices insights from FranConnect: the leading in franchise management software.
Getting franchisee leads is important, but more important is getting qualified leads – these are the leads who are most likely to convert to a sale. Otherwise, a lot of time, effort, and money is wasted on the wrong candidates. Here are five franchise sales and marketing efforts that increase qualified leads.
FranConnect Introduces Business Intelligence Suite and Automated P&L Reporting in Latest Release of Cloud-Based Franchise Management Software
FranConnect Sky: Polaris edition includes Intuit QuickBooks Online
and Google Gmail Integrations, SMS marketing campaigns, and more
Reston, VA (April 18, 2017) – FranConnect, the leading provider of franchise management software, has released FranConnect Sky: Polaris edition – the latest version of the company's cloud-based software platform. The release comes with over 100 new capabilities, including a business intelligence suite, enhanced integrations with Intuit's QuickBooks Online and Google Gmail, and improvements to the FranConnect Sky Training module.
"Our customers consistently tell us one of their biggest challenges is system-wide performance visibility and accurate financial reporting," said Mike Morper, Senior Vice President of Product Management. "Now that FranConnect Sky is integrated with QuickBooks Online, franchise owners can easily deliver required P&L information to the brand, and brand CEOs benefit by having normalized system-wide financial data that can then be correlated with other key business metrics stored within the FranConnect Sky platform."
What is a Buyer Persona?
A buyer persona is a representation of your ideal customer based on research and data from your existing customers. Creating robust, detailed buyer personas is a key component to any franchise marketing and sales strategy. It forces you to conduct comprehensive research about the types of franchisees that are successful for your organization, instead of going with gut feelings or what you simply believe to be true. Through your research, you’ll uncover a targeted approach to exactly how, where, and when you should be reaching out to your prospects. The more focused your efforts, the more qualified your leads will be, which means you’ll spend your dollars more wisely. Along with marketing efforts, your buyer personas will drive your sales approach, product development, franchisee engagement, training, and more.