Franchise Sales Tips from Franchise Development Leaders

Here are 10 franchise sales tips from leaders in franchise development at The Dwyer Group, 7-Eleven, Wild Birds Unlimited, and more.

Franchise sales tip from Brandon Haire, SVP of Development at The Dwyer Group.Brandon Haire, SVP of Development at The Dwyer Group,
reminds us that knowing is key. Don't let yourself be in the dark.

A franchise sales tip from Cynthia Schick, Senior Business Development Manager at Apple Spice.

Cynthia Schick, Senior Business Development Manager at Apple Spice
Box Lunch Delivery & Catering, says creating credibility is key.

A franchise sales tip from Danielle Wright Kimble, National Franchise Sales Director at Costa Vida.

Danielle Wright Kimble, National Franchise Sales Director at Costa Vida,
reminds us leads come from sources other than websites and portals.

A franchise sales tip from Ed James, Franchisee Recruiting Specialist at 7-Eleven.

Ed James, Franchisee Recruiting Specialist at
7-Eleven, touts the benefits of networking.

A franchise sales tip from Mark Lindquist, Franchise Development Manager at Culver's.

Mark Lindquist, Franchise Development Manager at Culver's,
says transparency is important when talking to franchise candidates.

A franchise sales tip from Bruce Matters, CEO of Coastal Caretakers.

Bruce Matters, CEO of Coastal Caretakers,
uses all avenues for franchise development.

A franchise sales tip from Jason Revere, VP of Business Development at Honest Abe Roofing.

Jason Revere, VP of Business Development at Honest Abe Roofing
Franchise, Inc., reminds us of the importance and effectiveness of referrals.

A franchise sales tip from Ed Teixeira, COO of Franchise Grade.

Ed Teixeira, COO of Franchise Grade, suggests having franchise candidates
submit business plans to gain a better understanding of the candidate's knowledge.

A franchise sales tip from Jonathan Weathington, CEO of Shuckin' Shack.

Jonathan Weathington, CEO of Shuckin' Shack Franchising, LLC,
says honesty and transparency sets the stage for success.

A franchise sales tip from Paul Pickett, Chief Development Officer of Wild Birds Unlimited.

Paul Pickett, Chief Development Officer of Wild Birds Unlimited,
says franchisee brand ambassadors are effective for lead generation.


As mentioned, using multiple avenues for lead generation is important, and your franchise recruitment website is a critical driver of inquiries and applications. Download this worksheet to evaluate and optimize your site.

Get Your Worksheet

About the Author

Erin Gifford

Erin Gifford

Erin is the Senior Marketing Communications Manager at FranConnect. She is a creative marketing professional focused on strategy, growth, content creation, public relations, and stakeholder communications with a passion for branding, messaging, and storytelling.

Questions? Want a Demo? No problem.

REQUEST A DEMO