FranConnect Blog

Articles and best practices insights from FranConnect: the leading in franchise management software.

FranConnect: How this Tech Company Started Thinking Big

Recently, Sharon Powills at 1851 sat down for an in-depth interview with our CEO, Christopher Fountain. They discussed everything from how FranConnect is able to scale (600 brands and counting!), what we focus on (hint: it's the people first) as well as why we feel FranConnect Sky drives value for franchisors.

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9 PPC Mistakes in Franchise Marketing

The information in this post was initially reported in the webinar “PPC Demystified: Get the Most from Your Campaigns.” Click here to watch now.

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10 Critical Steps for Franchise Sales Growth

Franchise sales is hard. It’s a very competitive business, and the sales cycle from lead generation to qualification to closing is complex. Wayback Burgers, a burger franchise that operates 138 restaurants nationwide in 27 states and 35 restaurants internationally, has figured out the key tactics that has quickly grown the concept. The number one key to their success is a well-defined and strategic sales process. They know exactly what happens when, who sends what to whom, when and how to follow up…you get the idea. Let’s take a look at the 10 critical steps for franchise sales that Wayback Burgers' Executive Vice President Bill Chemero, CFE, and Vice President of Franchise Development Scott Milas, CFE, follow to ensure ongoing growth and success.

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Making the Most of Discovery Days

While researching for this blog post, I came across the same basic description for franchise discovery days over and over again – an opportunity for candidates and franchisors to learn more about each other. According to this article in Entrepreneur, discovery days have four main purposes:

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